Lauresa Escribano

The Innovation Index™: Why I Built It — And What’s Coming Next
Apr 1
1 min read
For years, companies have been chasing the same stale metrics — revenue growth, R&D spending, patent counts — thinking they were signs of true innovation. But time and time again, we’ve seen market leaders collapse, disruptors vanish, and “innovation awards” handed out right before companies lose relevance. The problem? Traditional metrics measure the past, not the future.
That's why I created the Innovation Index™ — a new way to measure not just what companies have done, but whether they're ready for what's next.
The Innovation Index™ blends strategy, agility, leadership signals, digital readiness, customer evolution, and external market forces into one sharp, predictive score. It's designed to catch early warning signs before the market does. It challenges wishful thinking, spotlights execution gaps, and reveals whether a company’s big ideas actually get to cash.
The old scorecards are broken. The future needs a new playbook.
That’s why I’m getting ready to launch something bigger: a full book detailing the Innovation Index™ methodology, the stories behind it, and how companies (and individuals) can use it to outsmart obsolescence.
Stay tuned.
The future is about to get measurable.
#InnovationIndex™ #FutureReady #NewMetrics #InnovationMatters



