About Me.

With a passion for helping organizations reinvent themselves, I specialize in leading businesses through transformational change — from modernizing legacy models to shaping the future of enterprise AI. I partner with boards, executive teams, and leadership organizations to set bold visions, mobilize innovation, discover new markets, and transform disruption into expansion and reinvention. With over 25 years of cross-industry leadership in technology, strategy, product innovation, and business transformation, I help global enterprises reimagine operating models, pioneer real-world AI adoption, and unlock sustainable, market-defining growth. I build high-performing teams, operationalize innovation, and translate emerging technologies into actionable outcomes that drive measurable success. I believe true leadership is not just about keeping pace with change — it’s about redefining what’s possible.

Experience Background

Shaping Growth | Building the Future | Leading Change

Lauresa Escribano is an expert strategist, product innovator, and transformational leader specializing in enterprise technology, AI, digital modernization, customer experience, and organizational agility. She is a proven force at the intersection of technology, business strategy, and growth acceleration.

Lauresa pioneered the creation of the GenAI Accelerator and the Autonomous Use Case product suite, putting humans at the center of AI innovation through her "Recipe of AI" framework. As a tech evangelist and AI thought leader, she has led omnichannel transformation, personalization strategy, marketing innovation, digital channel optimization, UX/UI strategy, data unlocking, integration modernization, sales enablement, service evolution, and end-to-end organizational technology initiatives across global ecosystems.

She is known for building and inspiring high-performing, cross-functional teams — driving alignment across technology, product, marketing, sales, and service to deliver measurable outcomes tied to enterprise objectives. Her leadership expertise spans organizational transformation, business agility, revenue growth strategy, and product development, uncovering new markets and expanding value within existing infrastructures.

Lauresa has a proven track record for driving strategic roadmaps that transform customer journeys and platform experiences, delivering innovation in agile, iterative, high-impact ways. She excels at defining North Star strategies and translating them into executable product and technology roadmaps that build competitive advantage.

As a seasoned executive leader, she brings depth in go-to-market strategy, platform modernization, enterprise architecture, digital product management, data strategy, AI governance, innovation frameworks, partner ecosystem expansion, and program management for global teams.

Her strengths lie in bridging the gap between business strategy and technology execution — ensuring that vision becomes reality through clear decision-making frameworks, dynamic stakeholder alignment, and pragmatic delivery practices.

Lauresa is a persuasive, confident leader, known for managing complexity under pressure, inspiring continuous learning cultures, mentoring future leaders, and building sustainable models for growth, customer success, and market leadership.

She is also the creator of the upcoming Innovation Index™, a groundbreaking model for predicting future enterprise readiness and market leadership by blending strategy, agility, AI maturity, and customer evolution into a single, measurable score. Her thought leadership continues to challenge conventional metrics and define new standards for what it means to lead in a constantly changing world.

Core Competencies:

Enterprise AI & Automation Strategy
Digital Transformation & Customer Experience Innovation
Product Development & Go-to-Market Strategy
Revenue Growth, Market Expansion & Business Development
Omnichannel Engagement, Personalization, UX/UI Strategy
Data Unlocking, CRM Modernization, Integration Architecture
Organizational Agility, Change Management & Talent Development
Enterprise Program Management, Portfolio Strategy, Global Delivery
Executive Decision Frameworks, Strategic Planning, North Star Development
Partner Ecosystem Leadership, Alliances & Channel Strategy
AI Governance, Responsible Innovation, Emerging Technology Readiness
Enterprise Innovation Metrics and Market Readiness Scoring (Innovation Index™)

Let's Connect

I’m always open to meaningful conversations and new connections.

lauresa@lauresaescribano.com